Communicating with farmers can’t be improvised. To do so, it is essential to know your targets, your environment and your objectives. Then comes the communication strategy, which needs to be adapted to get your message across.
The farmer: an expert in his field
To get your message across to farmers, you need specific knowledge, but also experience. Farmers are well-informed professionals and experts in their field, so they are looking for technical and relevant information.
Agriculture evolves with society
What’s more, agriculture is evolving in tandem with society. After the war, we had to produce to rebuild the country. Tomorrow, 9 billion people will need to be fed. The industry and its communication must evolve accordingly.
A complex environment
Many structures and partners revolve around the farmer. Among them are the cooperatives. Three out of four farmers are members.
Specialist information sources
Cooperatives are an asset when it comes to informing farmers. But they also rely on specialist media to seek out information. Press relations are very useful for improving a company’s communication. The multi-channel strategy is just as interesting.