Political, economic, environmental and social issues: four pillars that govern the operation of the agricultural sector worldwide. Knowing how to decipher the needs and positioning of each player within agricultural organisations and sectors is the basis ofAppaloosa ‘s expertise in supporting you in your communications.
Farmers are at the centre of a complex and strategic economic system. Many structures and partners revolve around them. More than just a professional sector, it is the focus of numerous national, European and international political projects.
In this multi-stakeholder environment, communication between all types of players is crucial. Whether it’s political, public, editorial, visual, internal or even crisis-related, communication within and between these structures must take all these elements into account in order to achieve maximum relevance and effectiveness.
A host of complementary players
Organisations in the agricultural sector each have their own specific characteristics. There are, however, three main common objectives. Some work to defend the interests of farmers: these are the unions. Others are involved in implementing agricultural policies. These include the European body that governs the Common Agricultural Policy, the Ministry of Agriculture and the regional and departmental chambers of agriculture, which have an advisory role to the public authorities. Lastly, many of them are involved in practising their profession and running farms.
These include cooperatives, groups, inter-professions and private companies. Relationships, positioning, legal status and changes in the global economic situation all influence the way in which the various players communicate. The needs of these players must be analysed in detail, and there must be constant monitoring of the sector.
Cooperation, a strong model
Three out of four farmers belong to a cooperative. This business model is ubiquitous, and its position is crucial to the development of agriculture. Today, it is a model that enables farmers to bring their structures to bear on the world stage. Cooperative groups are strong and powerful structures that have to face up to very tough global competition…
Supporting them in their communications means knowing how to keep members informed, while maintaining their confidence in their cooperative and encouraging collective support– essential principles in a democratic system. Supporting them also means determining a clear strategy and positioning to attract all those who would like to take part in this cooperative project.
