Danone Produits Frais France has once again entrusted Appaloosa with the redesign of its Lacteur magazine. With a new layout, a new section and a new style, the agency designed, wrote, produced and printed the magazine for French producers who supply Danone with their milk. Complete editorial support for a magazine that is just as complete.
Appaloosa was chosen for its knowledge of the agricultural market and its editorial ability to produce bespoke content. This twice-yearly magazine is the central medium in a comprehensive package that also includes a newsletter and an extranet. Focused on the reader, its aim is to strengthen the economic culture of producers, develop a better understanding of the challenges facing the business, raise the standards of quality criteria and promote the ‘innovative’ best practices of tomorrow’s milk producers.
The right editorial advice
Appaloosa offers turnkey editorial support. Its content raises awareness of common economic issues, with a watch on the industry, news and markets. Themes linked to consumer expectations such as quality, the environment and sustainable development are also addressed. The aim was to create an organisation and follow-up tailored to the customer’s requirements.
To convey its editorial advice, the agency has set up a system of collaboration with the Danone team. This is based on providing support to those involved in the project, and leading and participating in editorial committees.
Form and content
The art direction adds a touch of creativity and originality to each issue. A report produced by the agency in operation is coupled with a video, providing an undeniable plus. Comprehensive features are designed and supported by eye-catching computer graphics. Appaloosa offers tailor-made support with advice on editing, writing, design, layout, routing and video.
