Bridgestone, the world tyre expert, has entrusted Appaloosa with the task of managing its press relations in France in the agricultural sector. The agency responds annually with an action plan and its implementation with journalists from the specialist press.
Bridgestone France has chosen Appaloosa to handle its press relations for the agricultural sector. The agency’s mission is to propose an annual strategy in line with the group’s news and the objectives of the world tyre expert: press releases, webinars, press conferences, everything is programmed by Appaloosa according to the needs and objectives of Bridgestone France.
Respect for journalistic codes
Drafting a press release, sending it to the specialist media, and regional media when the subject is relevant, and following it up: Appaloosa takes care of everything! Respect for journalistic writing codes is essential to get the essential message across to journalists and then to readers. Both are very busy, so the press release must be precise and to the point. The agency also takes great care to target journalists who will be interested in the proposed message and whose readers will be interested in reading the information. This targeting is essential for creating a bond of trust in the journalistic community and confirming Bridgestone’s credibility.
Organisation of webinars
While press conferences had to take a back seat during the covid-19 period, Appaloosa quickly proposed the webinar solution to Bridgestone France. Together, we determined the topics best suited to this format in relation to the information that the tyre expert wanted to convey. Appaloosa then takes care of inviting the journalists and preparing the minutes. The result is content that is relevant to agricultural journalists, who are happy to talk directly to professionals and share cutting-edge information on Bridgestone technologies.
Organisation of press days
But a webinar is no substitute for a press conference or a day on the farm: both journalism and agriculture are about getting out in the field! Appaloosa organised a press day on the farm of Gaël Blard, an agri-youtuber with 72,400 subscribers. The invitation, press release and press pack, preparation of the trip, programme, audio-visual material and visual aids were all planned by Appaloosa. The complete organisation enabled Bridgestone to concentrate on presenting its product and demonstrating it in the field.
