TechnologieIMV asked the agency to provide marketing tools to communicate its Isevo machine and glitter. The reproduction technology specialist offers top-of-the-range products, and was advised to use high-quality communication tools.
The world leader in reproduction technology entrusted Appaloosa with the task of creating the communication materials for its new sequin-filling machine. The agency rose to the challenge by providing advice and handling the entire process, right through to production. It also provided overall supervision of a video accompanying the product brochure. A multi-skilled team at the service of the customer.
Expressing serenity and confidence
The agency proposed a three-part brochure to IMV. This document structure provides an overview of the advantages of the Isevo machine and its glitter. The Isevo machine is highlighted by an attractive photo and a clean environment. To express the reliability of the technology provided by IMV, Appaloosa uses a visual of a face expressing serenity and confidence. This communication document stands alone but is linked to the rest of the range developed by the company.
A quality leaflet for a top-of-the-range product
To emphasise the top-of-the-range look of the new Isevo machine, the agency proposed an ultra-white 300g paper that is both stylish and high-quality. A soft touch peach skin lamination provides a high quality finish. The machine and the sequins are highlighted with selective varnish.
Supervision of the video project
In order to produce a video that met the client’s expectations, Appaloosa teamed up with a well-known video partner. The agency oversaw the project and provided IMV with the solution they were looking for: a 3D film presenting the Isevo product, how it works and its benefits for the user. There is a strong focus on glitter.