The agency created a fluid, elegant website accompanied by videos for the new Veau des Terroirs du Limousin (VTL) quality label.
Veau des Terroirs du Limousin is a new sector created in 2017 from the collaboration of two major veal players in the Limousin region.
The aim is to produce high-quality calves on straw by passionate breeders. To communicate with breeders, the industry and consumers, VTL wanted to create a website and accompany it with videos.
A fluid and elegant website
VTL is a local, top-of-the-range player in the veal market. The company wanted a site that reflected its values! The sober, elegant and fluid design of the site was therefore a priority, and resulted in intuitive navigation and a web design in keeping with VTL’s image.
To dress up the site, VTL called on Appaloosa to take the photos for the report from the heart of the Limousin region and the partner farms.
A revenue manager
News pages are an important entry point for websites. As well as keeping the site alive, they improve its referencing. VTL is aware of this and uses this tool to communicate with breeders and consumers.
The company wanted to go one step further to highlight the quality of its meat: it chose to suggest recipes to the user.
The Appaloosa agency has set up an effective and comprehensive recipe manager. A tool that offers an additional advantage for the site’s referencing.
4 videos to bring the website to life
In line with new ways of consuming the web, VTL has chosen to accompany its texts with videos. Appaloosa shot and edited these videos, which enliven the website and give a voice to those involved in the industry. An elegant and powerful corporate video complements the 3 testimonial videos that punctuate the site.
