Videos
True or false? A video must be less than a minute long
Right, enough of the suspense: the ideal length of a promotional video naturally depends on the platform, the objective and,…
100% AGRI news
All the latest news on agricultural communication and for farmers.
What’s the limit?
Testimonials: between information and communication, is the boundary still clear?
Testimonials are an invaluable tool for convincing farmers. It's also a favoured medium in the press for sharing information. But…
Common sense thanks to popular science
Science at last accessible
How can you make science accessible to your customers? This is a challenge that many scientists underestimate. Between technical jargon…
The agricultural sector under pressure
Employer branding to stand out from the crowd
Employer branding applies to all companies, whatever their size or activity, and the agricultural sector is no exception. Here's a…
Images in agriculture
Doing away with the checked shirt
You've probably already seen the photo of the farmer smiling in his wheat field, arms folded, checked shirt and sun…
Words from women farmers
Farm managers denounce ordinary sexism
These days, tongues are wagging: women farmers are reporting that they are fed up with not being recognised as farm…
Everyone concerned
Attractiveness of agricultural professions
In 2021, the "Les entrepreneurs du vivant recrutent" campaign created a dynamic to help agriculture and related sectors attract candidates.…
Women in agriculture
A male farmer is not the same as a female farmer – and vice versa
Despite the significant proportion of women in the sector, they remain conspicuously absent from agricultural communication campaigns… and from the…