Marketing plan
How can you get your dealer network on board with your marketing plan?
Yes, your brand is excellent, with strong values and interesting products, and your marketing plan is on a par with…
100% AGRI news
All the latest agricultural news: Follow articles and reports from the world of agriculture.
Agricultural trade shows
Take control of your own success – before, during and after!
You’ve booked a stand at a regional, national or international agricultural trade fair. That was the easy bit! To make…
Videos
True or false? A video must be less than a minute long
Right, enough of the suspense: the ideal length of a promotional video naturally depends on the platform, the objective and,…
What’s the limit?
Testimonials: between information and communication, is the boundary still clear?
Testimonials are an invaluable tool for convincing farmers. It's also a favoured medium in the press for sharing information. But…
Common sense thanks to popular science
Science at last accessible
How can you make science accessible to your customers? This is a challenge that many scientists underestimate. Between technical jargon…
Packaging: boosting brand recognition
More than just a container
Much more than just a container, packaging is a vehicle for strategic communication. It is a key medium for conveying…
What’s the point?
Omnichannel strategy in agriculture
The omnichannel plan is a key element of any communication strategy, whatever your sector of activity. The aim: to optimise…
Should we go there when communicating with farmers?
TikTok
What if we told you that the answer wasn't so simple and that it wasn't limited to "TikTok is for…
Webinars on agriculture
Which audience?
Webinars, webconferences... whether for information or training purposes, these online seminars have become widespread tools, including in the world of…
The agricultural sector under pressure
Employer branding to stand out from the crowd
Employer branding applies to all companies, whatever their size or activity, and the agricultural sector is no exception. Here's a…
Images in agriculture
Doing away with the checked shirt
You've probably already seen the photo of the farmer smiling in his wheat field, arms folded, checked shirt and sun…
Collecting data to improve performance
Agriculture in the age of AI
Once a myth, artificial intelligence is now omnipresent in our daily lives and even at the heart of our professional…
Words from women farmers
Farm managers denounce ordinary sexism
These days, tongues are wagging: women farmers are reporting that they are fed up with not being recognised as farm…
Omnichannel strategy
Paper magazines, a complementary medium to digital
What if you communicated with farmers using a paper magazine? Well integrated into your omnichannel strategy, this medium is an…
Win-win partnership
Why work with agri-influencers?
On social networks, internet users who were previously anonymous have gained notoriety and even authority in their field. They have…