Everyone concerned
Attractiveness of agricultural professions
In 2021, the "Les entrepreneurs du vivant recrutent" campaign created a dynamic to help agriculture and related sectors attract candidates.…
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All the latest agricultural news: Follow articles and reports from the world of agriculture.
Master the fundamentals
Communicating with farmers via social networks
Of course farmers are on social networks, both privately and professionally! It's no longer a question. And the farming world…
Agricultural marketing
Better targeting of farmers thanks to the Prism study
To coincide with the Salon de l'agriculture 2023 in February, Réussir Agra and Agriconomie published the results of their Prism…
Women in agriculture
A male farmer is not the same as a female farmer – and vice versa
Despite the significant proportion of women in the sector, they remain conspicuously absent from agricultural communication campaigns… and from the…
Contenu, design, marketing direct, animation, interaction…
The cocktail for a successful trade fair
When a company decides to exhibit at a trade fair, it sets itself objectives as part of an overall communications…
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Space – International Livestock Show
Space is fast approaching. It is the leading trade event for the livestock sector and a must-attend event of the…
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Agricultural press relations
In the agricultural sector, we are fortunate to work with a thriving and high-quality trade press. There are a large…